by Tom Gauld
Crown
June 27
Another Japanese advertising of Serenace (haloperidol). Haloperidol is a typical antipsychotic used in the treatment of schizophrenia and, more acutely, in the treatment of acute psychotic states and delirium.
Rock
May 02
Another Japanese advertising of Serenace (haloperidol).
Haloperidol is a typical antipsychotic used in the treatment of schizophrenia and, more acutely, in the treatment of acute psychotic states and delirium.
From "Psychiatria et Neurologia Japonica" (1971)
It is over, Chico
October 17
Another Japanese advertising of Serenace (haloperidol).
Haloperidol is a typical antipsychotic used in the treatment of schizophrenia and, more acutely, in the treatment of acute psychotic states and delirium.
From "Psychiatria et Neurologia Japonica" (1972)
Sitting On a Cornflake
July 10
Japanese advertising of Lulllan (perospirone).
Perospirone is an atypical antipsychotic. It was introduced in Japan in 2001 for the treatment of schizophrenia and acute bipolar mania.
From "Japanese Journal of Clinical Psychopharmacology" (2003)
MD.net
July 06
The interior design for a mental health clinic in Akasaka, Tokyo by Nendo Inc. The clinic specializes in total mental health care: in addition to standard consultations with a psychiatrist, it offers such services as corporate consulting and support for patients returning to the workplace. Rather than getting patients back to a 'zero', a neutral starting place, the traditional model for mental health care, the clinic aims to provide patients with something extra: a further richness in their daily lives that they did not have before starting treatment.
The interior design is an attempt to express this philosophy in space. The 'doors' that line the walls of the clinic do not open, and 'ordinary' parts of the walls open up into new spaces. The consultation rooms are entered by sliding the bookshelves sideways. The door at the end of the hallway opens onto a window; the amount of light in the hallway is controlled by opening and closing the door.
By providing alternate perspectives for viewing the world, and avoiding being trapped by pre-existing perceptions, the interior allows visitors (and staff members) to experience opening new doors in their hearts, one after the other.
